Current Service: General practice with TCM style Acupuncture, Facial Rejuvenation Acupuncture, Herbal Medicine and topical oil and tincture sales. I also teach a few classes on TCM related subjects at the Monterey Center.
Current Marketing: BNI (business referral group), Business Cards, Website, Health shows, community talks/workshops.
Current Marketing Advantages: The ability to go in on marketing costs with my colleagues;
There are no other acupuncturists in this area of town, about a mile radius; The clinic has a pre-existing website and branding that we all are able to use; specialization of Facial Rejuvenation Acupuncture gives me a niche market
Current Marketing Challenges: lack of money for expensive marketing ideas, the city is quite saturated with acupuncturists already
I have been in business for 1 year. My patient base is 71 patients, with 32 of them coming to see me regularly at the moment. I am seeing roughly 10 patients a week.
There is a breakdown of the number of patients I saw per month for the last 11 months since I started:
March 2007: 20
April 2007: 16
May 2007: 31
June 2007: 52
July 2007: 57
August 2007: 39
September 2007: 37
October 2007: 33
November 2007: 24
December 2007: 29
January 2007: 42
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