So, here it is, the 12th day of my cleanse. I'm pretty ready for it to be over. I miss bread. That being said tho, I have enjoyed the meals I had during the cleanse.. it was alot of stuff like sauteed fish with rice and steamed veggies... simple, but tasty. I also ate a ton of apples on my cleanse.. that was kindof my fallback snack to have when I didn't feel like thinking of anything else.
Workouts are going well, I have done 6 so far this month, which keeps me right on track for my 12 per month. I am looking forward to this friday. I have an appointment with Zeke, our kinesiologist in the clinic. Tomorrow morning I have an appointment with Sean (chiro) to get a full assessment of what's going on with my body, and I'll take the results to Zeke who will help me develop a workout routine that will touch on everything I need to do for my body to be at it's best. I was feeling like I needed to do something like that cuz I'm just doing a few weights for my arms in my workouts, and I know this isn't enough, but I wasn't too sure what to do. Zeke wants to trade kine. sessions for acupuncture, so that's perfect.
Another cool thing is Liz wants to start trading massage for acupuncture, so I have an hour massage scheduled for tomorrow too :D Damn I love trades.
Business: Well, there's a lot on the go right now for my business, although I haven't started actively typing out a marketing plan, I have stuff on the go for marketing.
1) I just found out the results to my TCMP exam, and I passed, so this means getting my registration stuff sorted out, and then changing my business cards to have my new credentials, changing the sign on the door, changing the website, and also the Canpages (the 2nd yellow pages) ad.
2) Health Fair - next weekend Liz and I are sharing a booth at the Health Fair. I plan to make some coupons to hand out for 50% off a treatment. Which I think is a smokin deal, and will hopefully get people into the clinic.
3) New person in the clinic - this is me indirectly marketing myself. I had an appointment for some waxing last wednesday. The esthetician I see is amazing, and she mentioned to me that she is going to be moving clinic spaces. She hadn't decided on one yet, and we are looking for a part time person to share Julie's room with her now that Liz is going full time. Anyways, the more I thought about it, the sweeter it sounded that she could move in to our clinic. It would be a good fit for a number of reasons:
1) She has a huge clientelle that she would expose to our clinic.
2) It's not duplicating services that we already offer.
3) She would then refer to us as she saw fit, and us to her.
4) She is one of the best estheticians in town, thus having another really high
quality practitioner in our clinic.
All these things, I think, will help our clinic to get more and more busy, and the more diversity of patients that are coming thru here, the more chance of referrals. Although at first glance, an esthetician might not be the most likely candidate to work in a clinic with chiro, kine, massage, acupuncture.. I think that if you are paying attention to your body, from either a health standpoint or an esthetic standpoint, you are more likely to want to feel good from the other as well.
Monday, January 14, 2008
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