Well, I meant to post for last month but I was in Vancouver over the weekend for Halloween. My resolution is coming along fine. I've been doing 3 dance classes a week as well as other random stuff like stretching at home, walks around town, or going out dancing. My dance classes are awesome. My favourite is still the ballet class, which sadly is only once a week, tho I do love the modern classes. It's been 2 months now, and I'm learning a lot, it's really fun and addictive. Even the other night, I went to a friends birthday party, which was a "30 year old Rockstar Party" they had it at a dance school and set up rockband in one room and DDR in another room. Well, there was barre and mirrors and whatnot, and my friend Kelsey who dances a lot was there.. and alot of the girls at the party do Bellydancing. So, me and Kelsey and this other girl Michelle were making use of the Barre, practicing all these different dance things, it was a blast. Plus Michelle is a trained dance teacher so she was helping me with my pirouettes and giving me some core strengthening exercises. Not often you get to practice pirouettes at a party, so it was a definite highlight, considering I'm obsessed with dance right now.
Even the other night in Vancouver, Paul and I were over at Al and Jamie's place, and the boys were watching movies .. I wasn't particularily interested, so I was practicing my ballet exercises. Same thing at home. I tend to have kinda tight hamstrings and hip flexors, so I've been inspired to stretch more at home to improve my ballet.
So.. other than that, work is going well. I'm finally at the point where I'm not stressing over money anymore. This is a nice place to be. I went shopping for frivolous stuff like a purse over the weekend, and was completely cool with it.. no worry about if I could afford it or not. Things are great at the clinic, I made a decision that I don't really want to market for FRA patients anymore, cuz I wasn't enjoying those treatments as much as my regular ones. And since then, I've been getting tons of regular patients in again. It's fantastic. I love all my new patients, and there's been a lot. last week alone I had 4 new patients. Over the summer, I remember being stoked that I had 8 new patients in a whole month. So 4 in a week is huge. and I had almost that many the week before too.
As far as marketing goes, we just started a new marketing campaign.. it's this "door knob advertising" thing. It's basically a bunch of coupons on a strip that gets hung on every door in a specific area around the clinic, has a distribution of about 9000 homes I believe. Anyways, we do it for 3 months in a row and the cost is only about 400 bucks to each of us. The ad looks quite nice, they designed it for us with our basic ideas and content. So they just delivered the first run, I'm looking forward to seeing if it pans out. It's actually really interesting to see where I get the majority of my business from, and overwhelmingly so far, it's been the yellowpages. I'm glad I paid the extra cash to get a bigger ad in both yellowpages. It costs me about 80 bucks a month, but it's well worth it. I may consider going for something even larger next year.
Tuesday, November 4, 2008
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